Beginning in 1889, Buffalo Bill crossed the boundaries of the Atlantic, taking his Wild West Show overseas to perform for crowds of spectators throughout Europe. He carefully advertised his shows, constructing months-long advertising campaigns to create enormous anticipation in the towns and cities on his tour. After his shows, the memories of the cowboys, cowgirls and Native Americans remained topics of community conversation for years; stories of the show often treated like a prized possession, handed down from one generation to another. As one witness to a show in Trieste, Italy recalled, “Buffalo Bill took us to the world of the cowboy, the Indian tribes—the red skins— . . . It was a whole new world for us.” Buffalo Bill’s last tour ended in 1906, but Italian interest in the new world of the American West continues to the present day.